Create and Connect WordPress Blog Posts to Facebook Posts

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Create and Connect WordPress Blog Posts to Facebook Posts

To use emoticons (smileys) in your Blog Post, you can use the 'shortcuts' listed here. When we create blog posts in WordPress, we make sure the link was easy to understand and S ...

To use emoticons (smileys) in your Blog Post, you can use the ‘shortcuts’ listed here.

When we create blog posts in WordPress, we make sure the link was easy to understand and SEO friendly (e.g. the permalink ‘…how-we-create-and-link-wordpress-blog-posts’ was automatically created for this specific blog post.).

We set up Google Analytics on our website, which is an awesome freemium Website Analytics Service from Google, so we could track the number of clicks we were getting from our Digital Marketing Journey Blog Campaign (we’ve set up an awesome dashboard filled with all kinds of reports, which we copied from another website we set it up for).  We used Google Campaign Builder to generate the link we would post in WhatsApp, which would feed all kinds of extra info in the link to Google Analytics – we would now almost everything except what you had for breakfast (OK, maybe I’m exaggerating a little bit).  We would know how much of the website traffic came from our ‘Digital Journey’ ad campaign and more specifically, how much came in response to messages posted on WhatsApp.  (This means over time, we can determine which campaign was most successful, as well as which content, which medium, etc. – which is very useful for making strategic marketing decisions).  Here is a screenshot of the info we entered in Google Campaign Builder.  The link we generated looked like this:

“www.techgenius.co.za/2017/05/07/our-digital-marketing-journey-part1/?utm_source=whatsapp&utm_medium=broadcast&utm_campaign=blog_journey&utm_content=digital_marketing_info”

For most people clicking on a link like this can be a bit intimidating, so we decided to town it down by using an URL shortening service called bit.ly .  The shortened version of the link looked like this:

“bit.ly/tech-genius-wapp-journey1”

This is the shortened version of exactly the same link, but less intimidating.

Techy Stuff: Links, links, links / All roads lead to Rome

We made sure to add a ‘Like us on Facebook’ widget to our WordPress website, to make it easy for visitors to like our page (and increase the effectiveness of our Facebook Page).  Instead of posting the video directly on the page, we included a link to the post on the Facebook page.  We hoped that since people would be looking at the video on the Facebook page, it would be easy for them to comment / like it.  We also posted a link to the blog post on Facebook, with a link to the website.  Finally, we added a link for ‘Like or comment on Facebook’ in the blog post, which would take the visitor to the specific post on Facebook.  (We rather want people to discuss the article on Facebook than on the website, since then we only have to keep our eye on the Facebook page, plus it attracts traffic when people start to share / tag / comment Facebook posts – which would again attract people to the website as well).

So, if someone visited the Facebook page, they would be attracted to the website and if they landed on the Facebook page, they would be attracted to the website – two birds with one stone…